CHEERS! Coca-Cola Sets World Record On Twitter With The #SHAREACOKE Emoji

Coca-Cola never seizes to blow our minds with innovative campaigns and advertising. The latest from their camp in collaboration with Twitter is the customized emoji which appears every time #ShareaCoke is tweeted.

The content below was published on September 16, 2015 by Journey Staff on http://www.coca-colacompany.com/ and the #tag has been seen trending on Twitter (see popular tweets below)

"Coca-Cola and Twitter are giving fans the chance to “Share a Coke” in a fun new way – and help set a world record. On Thursday, Sept. 17, an emoji featuring two Coke bottles clinking will appear every time #ShareaCoke is tweeted.

Coca-Cola will encourage Twitter to activate the “hashflag” and help create the “World’s Largest Cheers." After a 24-hour period to set a new world record verified by RecordSetter, Coca-Cola will continue to activate with hashflag emojis through the remainder of its 2015 campaigns.  

This is the first time Twitter is building a custom brand emoji for a global advertising partner. Coca-Cola will promote the record-setting attempt on its Times Square sign in New York through the weekend, and on the MyCokeRewards homepage. 

“It’s a tremendous opportunity for Coca-Cola to be the first brand and global advertiser to partner with Twitter on this project,” said Jennifer Healan, group director, Integrated Marketing Content, Coca-Cola North America. “We hopeCoca-Cola fans join in the fun and help us create the World’s Largest Cheers. And we’re really excited to continue bringing our Coca-Cola emojis to life again and again across campaigns.”